Help Sellers to Tune out Noise and Focus on what is Important

Our Story

Sellercraft was born out of a passionate belief in what makes sellers successful: Daily execution, bold action, product / industry expertise, great questions and better listening.

Founded by a senior sales leader with a background as an SE, SE Manager, Sales Rep, Sales Manager and 2nd and 3rd line Sales Leader, our commitment to helping our customers sell better runs deep.

Customer Value

Sellercraft will continuously bring new insights to sellers and sales leaders alike.  While it is important to measure what is happening, automating the execution of best practices can actually change what is happening.  It is how Sellercraft helps to “make the news”.

A great deal of time and expense often goes into sales strategy and sales methodology.  Sellercraft helps to ensure that those investments become part of your process, even after the training is over and the reps are back in the field.  We will help to drive consistency in how deals are planned and executed.

Our mission is to help our customers to “create the news” through their forecasting activities, rather than to just report the news. Our customers get better outcomes from sales forecasting activity through intentional and specific questions that prompt behavior and are aligned with the right deals at the right time. The chief outcome that we deliver to our customers is increased revenue. Predictability and visibility are secondary benefits.

Delivering easy to use software with a design goal of simplicity is always front of mind for the Sellercraft team. Software that can be used quickly and easily, that facilitates rather than complicates the sales process, is what our customers can expect.

Our Core Values

Transforming B2B sales forecasting and driving revenue growth. Stay ahead of the curve with our innovative tools and insights.

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